Brand identity process and handover deliverables

Start with a decision brief

State what the business offers, whom it serves, and how it should be understood against alternatives. Capture real constraints: languages, channels, print needs, and team capacity. Research should produce criteria for choosing a direction, not continue without a decision point.

Develop a system, not a logo alone

Evaluate design directions on realistic applications such as a website page, document, card, and social post. Define logo variants, colors, typography, spacing, imagery, and common misuses. Another team member should be able to apply the identity consistently.

Test the handover

Request screen and print files, color variations, concise usage guidance, documented rights, and editable agreed templates. Try producing a new asset before accepting the handover. These are practical acceptance criteria for a brand identity service.