Identity cost: compare the usable system, not only the logo
There is no reliable national average to quote here. Scope depends on research, design directions, revision rounds, applications, languages, handoff and usage rights. Ask for a proposal defining each item. The current PROGENCY package appears at the end of this guide.
A proposal-reading table
| Scope item | Question that changes the work | Evidence in the handoff |
|---|---|---|
| Research and positioning | Are interviews or competitor review included? | Brief and approved direction |
| Logo system | Which versions and uses are required? | Color, monochrome, light or dark variants as agreed |
| Three applications | Which three are named, and does interface or packaging work count? | Final files for each agreed application |
| Fonts and languages | Are Arabic and English both needed? | Script checks and font licensing notes |
| Files and rights | Which formats transfer, and when? | File list and written agreement |
For example, a company that needs a logo, colors, and basic usage rules may choose three core applications without needing a social content kit or a long brand book. Adding applications or broader research changes production and review effort; an attractive mockup is not a substitute for usable files.
Set price and ownership in writing
Define the number of concept directions and revision rounds, who supplies copy and translations, the three included applications, editable file formats, font or image charges, and when rights transfer after payment. Ask how pre-existing and third-party assets are treated; do not assume every font or photograph automatically transfers.
Website packages are separate from identity. Landing pages, business websites and stores each have their own scope on the pricing page. Do not use one package to estimate identity work or assume the identity package includes a website interface or unlimited applications. GCC projects are scoped separately, so do not convert Egypt pricing into another currency as a quote. Review PROGENCY pricing and the written scope; ask whether applicable taxes or third-party fees are included without inferring an amount. Identity or UI/UX work is scoped through brand identity and user experience.
Published PROGENCY prices and scope
These are indicative starting fees, not market averages or binding quotes. The written proposal defines scope, tax treatment and recurring costs.
Brand identity: From 18,000 EGP
A visual system your team can use consistently.
- Logo system, palette and typography
- Concise usage guidelines
- Three agreed applications
Excluded: Hosting, renewals and provider fees; Additional copy, translation or custom integrations outside scope
