An identity that fits.
An experience that flows.

A coherent visual system for your brand, or improved interfaces and user journeys. Identity and user-experience deliverables are defined separately around the project’s needs.

Discuss your project

Who this work is for

For a new or repositioning business, or a product that needs clear flows before development. Required inputs: audience, offer and languages, existing assets and rights, tasks and devices, and a named approver.

What we deliver

  • Logo, color, type, and usage system or interface flows and prototypes as scoped
  • Arabic RTL and English LTR states with defined task checks when agreed
  • Export files and handoff notes in agreed sizes and formats
  • License and rights list for assets covered by the agreement
  • Not automatic: brand strategy copywriting, font fees, editable source files, representative-user research, or interface engineering

From agreement to handover

  1. Confirm whether scope is identity, UI/UX, or two distinct workstreams
  2. Gather references, tasks, languages, and rights for existing assets
  3. Approve a visual direction or flow and acceptance point before producing files
  4. Review prototypes, contrast, focus, mobile states, and writing direction
  5. Acceptance: agreed tasks and files can be reviewed and used, with rights and exclusions documented; then provide an organized handoff

What we need from you

  • Services, audience and the primary task
  • Available content, assets and review owner
  • Existing accounts, integrations and constraints

Outside the scope

  • Platform fees, provider costs and advertising spend
  • Copy, translation and integrations outside the proposal

How delivery is reviewed

  • Agreed deliverables work on the specified sizes and languages
  • In-scope links, forms and integrations are tested
  • Agreed assets, accounts and operating instructions are handed over

Before we begin

Does an identity include every application and source file?

The proposal defines applications, formats, and rights. We do not assume every use or source file is in scope.

Is UI/UX design the same as SEO?

No. Design tests how easily a task can be completed; SEO addresses page structure, indexability, and search content.

Brand Identity & UI/UX Design | PROGENCY