How to set a Google Ads budget in Egypt

Start with what a customer is worth

Estimate customer value, service margin, and your observed lead-to-customer rate if you have reliable data. Without that history, describe the first budget as a test rather than a promised return. Separate platform spend from management fees and any cost of landing pages or conversion setup.

Narrow the first experiment

Choose a clear service, location, or search intent. Review negative keywords, ad text, and landing-page relevance. Spreading a small budget across many services may make learning difficult. Judge the quality of calls and inquiries with your sales team, not click volume alone.

Verify measurement before scaling

Make sure a recorded conversion represents a real inquiry, not simply an opened form. Review spend, search terms, and outcomes regularly, then expand what has evidence. Google Ads management should make this testing plan explicit without guaranteeing a result.